The platform
Six things, and they compound.
Calls score themselves, feedback points at the exact moment, reps practise before they dial, closers see what deals are missing, the coach remembers, and the floor stays competitive.
01
Every call scores itself
Connect Aircall, JustCall or Kixie once on Team and above, or upload a recording, paste a transcript, or push calls through the API on any plan. Every call over 3 minutes is scored criterion by criterion, out of 100, graded A+ to F, usually back in a minute or two.
Graded A+ to F, usually back in a minute or two
02
Feedback that points at the moment
With audio, play the recording, click any line of the transcript to jump there, and read the timeline of moments that raised or lowered the score. Every piece of coaching quotes the prospect’s own words. Upload a recording and you also get Delivery: pace, filler words and pauses, measured from the audio and kept apart from the call score.
“We tried something like this last year and it flopped.”
Click the line, jump to the moment
03
All plansPractice before the real dial
New starters type their side of a cold call and an AI prospect answers back in character, raising the objections your buyers actually use, configured from your client folders. Scored on the full SDR scorecard, the same one live cold calls use, and it never touches anyone’s stats.
You’ve got 20 seconds. What’s this about?
Appreciate the candour. I’ll be quick…
We already have an agency for this.
In character, raising your buyers’ real objections
04
From TeamDeals you can see the gaps in
Every call on an opportunity builds one MEDDICC picture: which pillars are proven with evidence, which are Unknown (and the engine will say Unknown rather than guess), the questions to ask next call, what could kill the deal, and an ordered close plan. Nobody fills in a form; the deal room builds itself from calls that were already scored.
Deal room · built from 4 scored calls
Metrics
proven
Econ. buyer
unknown
Decision criteria
proven
Decision process
partial
Identified pain
proven
Champion
unknown
It says Unknown rather than guess
05
All plansCoaching that remembers
After 5 scored calls the coach reports what keeps happening across calls, names what the rep has already fixed and is told to stop repeating it, and points at the single next thing to work on. A focus area doubles the depth on the category the rep picks.
Your Patterns · after 5 scored calls
Fixed: talking over the prospect’s answer. The coach stopped repeating it.
Next: lock a date before the call ends. Focus area doubles the depth here.
One thing to work on, not twelve
06
The floor keeps moving
Points for real activity, competitions, a live feed of the wins, and a leaderboard ranked on how people actually sell. Every call scored 75 or higher lands in the shared library automatically, so the team learns from its own best work. “9 calls in the bank” means something on a Friday.
Friday, 4:52pm
9 calls in the bank. It means something on a Friday.
Under it all
Your recordings and transcripts stay yours, deletion actually deletes, and we never use your call content to train AI models. The details, including the named services we run on, live on the security page.
Going live in the coming weeks
See all six on one of your own calls.
ORRJO.ai opens to new teams in the coming weeks. The waitlist goes in first: early access for your team, and a live scoring of one of your own calls before you spend a pound.
One email when the doors open. No spam, no lock in.